Feeding My H&M Obsession (plus an announcement!)

NYC Spring Street Style: Neutrals with H&M [www.whatkumquat.com] NYC Spring Street Style: Neutrals with H&M [www.whatkumquat.com]


I don’t even have the words to describe how excited I am for today’s post. I realise this does not bode well for my future as a journalist, a career choice largely reliant on my ability to English well, but whatever. Today is a big day.

H&M has long been one of my favourite brands, and has been as much a part of my childhood as the Furby. Most of you know this, but in case you are a newcomer to this blog (in which case welcome and no, this is not the database for small orange citrus fruits) I grew up in Europe. Specifically, I grew up mostly in Rome and around brands that are synonymous with that effortlessly chic European style —yep, like H&M. The first time I stepped foot into a Limited Too was in high school and I was appropriately appalled by all the flimsy sequined turquoise miniskirts. Not my scene.

I distinctly remember the first thing I bought from H&M. I was on a trip to Sweden with my family around Christmas. I believe it was an attempt to “get in touch with our culture”: my grandma on my dad’s side has been on a crusade for years now to convince us all that we are 202% Swedish, despite the fact that my mother is more Greek than feta and my dad is the only member of our family who actually speaks any Swedish.

Meanwhile the closest I’ve felt to Swedish culture is an affinity for the cinnamon buns at IKEA.

NYC Spring Street Style: Neutrals with H&M [www.whatkumquat.com] NYC Spring Street Style: Neutrals with H&M [www.whatkumquat.com]NYC Spring Street Style: Neutrals with H&M [www.whatkumquat.com]But one of the things I remember about that trip was a stop at H&M, where I discovered a baby pink v-neck sweater that I loved more than anything else I owned. I kept wearing it way after it was appropriate to do so (full confession, I may have worn it a week ago under the ruse that it was a crop top). Thus began my love for H&M, and I was beyond thrilled when I found one of their stores at my mall in Northern Virginia when we moved to the U.S much later. It was one of the only shops I recognized and definitely my favourite for trendy yet affordable pieces I could wear for years to come.

So when Her Campus invited me to be part of an H&M campaign to help announce the opening of one of their stores at another NOVA location, suffice it to say I freaked out a little lot.

The new H&M will be opening at Valley Mall in Harrisonburg on March 9th (AKA tomorrow) at noon (AKA lunch hour). I’m not telling you that you should call in sick to work/take an extended lunch hiatus from school, but I’m also not telling you that you shouldn’t.

Here are the deets:

  • The first 200 shoppers will receive a Fashion Pass (a store credit scratch-off) valued up to $300
  • There are opening offers starting from $5 all week long
  • If you bring in a bag of unwanted clothing before the grand opening, you will be entered to win a gift card valued up to $250

Run, don’t walk.

As for my outfit, I’m wearing two of my favourite trends for spring. White wide-legged flare trousers —fashion’s answer to sweatpants— and an understated but chic black sweater with ruffle detailing. Both are simple pieces that you can dress up or down, and both are available now at H&M.

Also, I just realised that my ankle boots are unintentionally H&M as well! Unfortunately, they’re not current as I bought them in Brussels almost three years ago, but I still wear them every day. They are basically a walking (ha) advertisement for clothes that stand the test of time.

**Thank you to H&M and Her Campus Media for sponsoring this post! As always, all opinions are my own**

NYC Spring Street Style: Neutrals with H&M [www.whatkumquat.com] NYC Spring Street Style: Neutrals with H&M [www.whatkumquat.com] NYC Spring Street Style: Neutrals with H&M [www.whatkumquat.com] NYC Spring Street Style: Neutrals with H&M [www.whatkumquat.com] NYC Spring Street Style: Neutrals with H&M [www.whatkumquat.com] NYC Spring Street Style: Neutrals with H&M [www.whatkumquat.com] NYC Spring Street Style: Neutrals with H&M [www.whatkumquat.com] NYC Spring Street Style: Neutrals with H&M [www.whatkumquat.com]


  1. How exciting and what a great opportunity! H&M really is such a great store and I love that it has such a special meaning to you! Loving your entire look btw!

    Clothes & Quotes

  2. I love H&M too! They have great, well-made clothes for a great price. Their button-down shirts are a staple in my closet.

  3. So happy for you, Elly. H&M is probably my favorite brand and I was equally appalled by Limited Too!


  4. O yea! I love H&M! Some of my favorite pieces ever are from H&M…almost all 😛

  5. haha i love this! I love h&m too but i don’t think it compares to your love for it haha

  6. Love the photos!! 🙂 Wish I could attend the new store opening 🙁


  7. What a cool campaign to be apart of girl!! I didn’t know that you were from Europe! And love this outfit on you.

    xoxo A

  8. Such a cute outfit! I love H&M 🙂 such a fun store.

  9. This is so exciting, Elly!! You look fabulous as always!
    -Anna | http://www.fivefootandfabulous.com

  10. I’m kinda obsessed with H&M also! Cute outfit.

    Alix | http://www.apintsizedlifeblog.com

  11. I get in so much trouble when I go to H&M! You look gorgeous girl!

    Greta | http://www.gretahollar.com

  12. LOVE this outfit on you! You have beautiful hair!

  13. I’m in love with your outfit. I am trying so hard to step up my work wardrobe game, and I need those white flare pants.

    Also, I need details on how you do your hair, because it is amazing.

    XO, SS || Seersucker Sass

  14. lovelysilvia

    I love H&M! That’s great that they are opening one near you!

  15. Such a cute look! I love H&M, they always have such great pieces and at a great price!
    Amy | Pastel N Pink

  16. That’s amazing, congrats on the collaboration! We’re supposedly getting an H&M in our mall, too, but who knows when that’ll actually happen…

  17. Oh my gosh how exciting! I first heard of H&M from my german cousins, and as usual your blog posts make me laugh! You’re writing style is one of my favorites!